外國語文學系國際商務溝通碩士班(外語碩, RIB)
英文名稱: Seminar in International Marketing Management ;
授課目的: Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target marker selection; and product, promotion, pricing, and physical distribution decisions.
To improve students’ understanding of marketing management, and its applications. Students will first cover key topics in marketing, and then apply that knowledge.
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教學模式: PPT and Textbook Discusses、Oral Report and Group Project;
學分數:3;
成績計算方式: Participation、Presentation、Group Paper:30%
Mid-term Project:35%
Final Project:35%
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開課教師: 楊子儀 副教授 (tyyang@niu.edu.tw);
英文名稱: Seminar in Organizational Behavior ;
授課目的: Seminar on Organizational Behavior investigates individual behaviors, group interactions, and the fundamental and critical issues in organization research. This course will cover individual, group/team, and organizational levels from the disciplines originated from psychology, sociology, anthropology, politics, etc. This course emphasizes an experiential approach to the study of individuals within the context of the organization as well as how and why their attitudes and behaviors influence organizational;
教學模式: Focus on issue/case discussions and lectures; self-reflections, and active engagements are highly encouraged and expected.;
學分數:3;
成績計算方式: 1. Group Presentations: 20%
2. Individual Midterm: 30%
3. Individual Final: 30%
4. Class Participation + Learning Attitude: 20%
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開課教師: 陳媛玲 助理教授 (yuanling@niu.edu.tw);
英文名稱: Internship III ;
授課目的: ;
教學模式: ;
學分數:3;
成績計算方式: ;
開課教師: 外語碩各教師 講師 ();
英文名稱: Internship II ;
授課目的: ;
教學模式: ;
學分數:2;
成績計算方式: ;
開課教師: 外語碩各教師 講師 ();
英文名稱: Internship I ;
授課目的: ;
教學模式: ;
學分數:1;
成績計算方式: ;
開課教師: 外語碩各教師 講師 ();
英文名稱: English Presentation and Business Communication ;
授課目的: This course involves with scopes of cultural diversity and socializing, using the telephone, presentations, and negotiations, emphasizing the important roles of language and culture in successful international business communication. With those modules, the course is designed to develop students’ knowledge of the language used in these key areas and to enhance their communicating skills in international business contexts. Also, the course aims to help students to write business correspondence, especially ;
教學模式: Lectures, practice and exercises, pair and group work;
學分數:3;
成績計算方式: 1. Mid-term Exams and Final Examination: 50%
2. In-class activities: 20%
3. Homework: 20%
4. Attendance: 10%
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開課教師: 陳媛玲 助理教授 (yuanling@niu.edu.tw);
英文名稱: International Business Communication ;
授課目的: 通過採用特殊用途英語 (ESP) 方法,學生具備英語課堂的學術技能,同時還提供相關的語言培訓以確保專業成功。;
教學模式: PPT 與個案分享;
學分數:3;
成績計算方式: Group report: 40%
Interim report: 30%
Period not reported: 30%;
開課教師: 楊子儀 副教授 (tyyang@niu.edu.tw);