英文名稱: Seminar in International Marketing Management ;
授課目的： Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target marker selection; and product, promotion, pricing, and physical distribution decisions.
To improve students’ understanding of marketing management, and its applications. Students will first cover key topics in marketing, and then apply that knowledge.
;
教學模式： PPT and Textbook Discusses、Oral Report and Group Project;
學分數：3;
成績計算方式： Participation、Presentation、Group Paper:30%
Mid-term Project:35%
Final Project:35%
;
開課教師： 楊子儀 副教授 (tyyang@niu.edu.tw);
授課目的： Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target marker selection; and product, promotion, pricing, and physical distribution decisions.
To improve students’ understanding of marketing management, and its applications. Students will first cover key topics in marketing, and then apply that knowledge.
;
教學模式： PPT and Textbook Discusses、Oral Report and Group Project;
學分數：3;
成績計算方式： Participation、Presentation、Group Paper:30%
Mid-term Project:35%
Final Project:35%
;
開課教師： 楊子儀 副教授 (tyyang@niu.edu.tw);
- 教師: 楊 子儀